Are you looking for ways to help your Denver business cut through the competition and stand out? You might be surprised how much a professional Denver cleaning company can help.
As one of the most trusted providers of commercial Denver cleaning services, a franchisee with JAN-PRO Cleaning & Disinfecting can help you take your business to the next level. Keep reading to discover all the ways you can help your business gain an advantage, especially with the help of one of our independent contractors.
Provide a Premium Cleaning Service
Customer service is one of the most important aspects of a successful business, and customers often spend more if they know a company cares about their satisfaction. To provide a high level of customer service, use the following best practices:
- Always act friendly and professionally no matter what issue the customer has.
- Whether in person or online, always address a customer’s need promptly and efficiently.
- Get to know your customers by asking questions and learning about their needs and pain points.
- Keep your promises.
- Offer a streamlined and accessible website.
- Keep your physical locations clean.
Keep Employees Productive
Your employees form the backbone of your business, so empowering them to remain highly productive means you gain an advantage over your competitors with less efficient workers. In general, when employees love their jobs, feel they have a purpose, and know their employer cares about them, they tend to have a higher level of productivity.
One of the best ways to keep them productive comes from creating a comfortable, motivating, and focused work environment. Quality cleaning goes a long way to provide that. It also helps your workers stay healthy and take fewer sick days.
You should also help your employees participate in professional development, so they know you value them and feel like their skills aren’t stagnating. Give feedback that both encourages and challenges them and helps them feel important by offering bonuses, parties, and excellent benefits. Finally, many employees appreciate the opportunity to work from home at least part time, and many studies suggest it can significantly improve their productivity.
Invest in Commercial Cleaning Deep Clean
When you invest in professional Denver cleaning for your business, you take one of the most important steps in helping your business stand out. Quality commercial cleaning accomplishes this goal in several ways:
- A clean building subconsciously affects how a customer feels about you, and they’ll likely prefer visiting the cleanest company that can meet their needs.
- When you outsource commercial cleaning, you free up storage space to stock more inventory or save on overhead that you can re-invest in marketing or quality control.
- Commercial cleaning usually saves money compared to your own cleaning staff, which means you free up resources you can use to gain a competitive edge.
Build Strong Relationships in the Denver Area
A successful business depends on quality relationships, and you should focus on building them with more than just customers. While excellent customer service relies on building relationships with your patrons, it’s only one part of the equation.
By now, you probably realize you should also build relationships with your employees. This means they’ll stay both productive and loyal. It also means that, after you’ve invested so much money in developing their skills, they won’t leave and go to work for your competitors.
Finally, though it may feel counterintuitive, you should build relationships with other business owners, even if they offer the same products or services. Networking helps you build trust and support in the community as a whole, inspires creative thinking, and allows you to create special deals or bundles. You’ve also heard the saying, “Keep your friends close and your enemies closer,” while your competition isn’t your enemy, the aphorism still holds true.
Clearly Communicate Cleaning Supplies
Your customers always come with both conscious and subconscious biases and expectations. Thankfully, you can take specific steps to help them set realistic hopes regarding your products and services. If you’ve ever experienced a customer who can’t overlook some ridiculous or unrealistic assumptions about the quality of your product or service, you know how quickly that dissatisfaction can spread to other customers and even your employees.
You can help avoid these issues by always communicating clearly and consistently about what you provide and how it can benefit your customers. You should never make unsubstantiated claims or say you can deliver on a promise you know you can’t. Even if you have to admit you can’t meet a specific need your customer has, they’ll appreciate that more than setting their expectations up for inevitable disappointment.
Innovate Your Industry
Did you know hiring a quality Denver cleaning company can actually help you innovate your business? If you’ve ever heard the phrase, “A cluttered desk is the sign of a cluttered mind,” you can understand how a work environment directly affects creativity and problem-solving.
Becoming an innovator in your industry means you can provide a service or good that no one else can. It ranks among the fastest methods of helping your business stand out. When your employees feel less distracted by clutter and dirt, watch their creativity soar and reap the benefits.
Exemplify Corporate Responsibility
An increasing number of customers choose the products and services they purchase based on how well a company’s values align with theirs. That explains why knowing your customers and what they stand for is an essential business practice.
Whether you value social responsibility personally or not, portraying your business as an ethical and caring organization provides a guaranteed way to resonate with your patrons and ensure they pick you over your less socially involved competitors. Studies show Millennials and Gen Z care most about the following issues:
- Mental health awareness and destigmatization
- Diversity, equity, and inclusion
- Sustainability and environmental conservation
- Disability representation and access
Prioritize these issues from a company standpoint and watch your customers grow in loyalty.
Start a Blog
Your customers spend a lot of time online, so why not meet them where they’re at and help expand their worldview? Many successful businesses have blogs. Many business owners don’t realize the benefits a blog can have for their business, including:
- It educates the customer and answers any questions so they feel empowered to make a more informed decision about their problem.
- It helps the customer realize you know what you’re talking about. As such, they’re more likely to invest their money in your goods or services.
- It establishes you as an authority with search engines, which helps you appear higher in the search results and thus increases your brand visibility.
- In some cases, you can monetize your blog content with affiliate marketing or Google AdSense, creating another stream of income for your company.
While starting another blog is another investment in your time and energy, it pays significant dividends over time when done right.
Provide a Guarantee
While you should always practice clear and honest communication about your products or services, offer a guarantee when possible, such as next-day shipping or 100% satisfaction. While you can’t control every aspect of your supply chain or workforce, you’ll cultivate a loyal and passionate customer base that will then spread the word about your business if you can consistently follow through with your guarantee.
Show Up Everywhere
If you want to stand out, try maintaining a presence in multiple places, both physically and digitally. Confirm you have a strong influence on at least two social media platforms. Depending on your industry, you’ll like to find the most interested customers on Facebook, Instagram, TikTok, or LinkedIn.
You should also try multiple avenues of digital marketing, such as search engine optimization, email marketing, social media presence, and partnering with influencers. The more people that repeatedly see your brand, the more likely they’ll think of your company first when they have a problem you can solve or a need you can meet.
You should also increase your physical reach throughout Denver. While traditional marketing, like billboards and bus advertising, are important components of this visibility, it’s only a piece of the puzzle. Consider establishing your presence at one of the area’s popular business conventions.
Depending on your industry, you could benefit from attending any of the following:
- IEEE-IAS/PCA Cement Conference
- Advancing Preconstruction
- Crave Showcase
- Red Hat® Summit
- Event and Venue Marketing Conference
- Annual Denver Tattoo Arts Festival
Let JAN-PRO Cleaning & Disinfecting in Colorado Help Your Business Stand Out
When you want the best source of professional Denver cleaning that helps you stick out among the crowded business landscape, you can rely on a certified franchisee from JAN-PRO Cleaning & Disinfecting in Colorado. For 30 years, we’ve provided only the best independent contractors for professional cleaning. You won’t feel disappointed by the results.
To schedule service, reach out to your local office today. A franchisee will return your call promptly.