Those looking to purchase a vehicle notice various things when entering a car dealership. Aside from the gleaming vehicles on display, they are most likely paying attention to the polished showroom floors, the inviting customer lounge, and the orderliness of the entire facility.
All of these contribute to a customer’s impression of your dealership. Most customers judge a dealership’s reputation and service quality based on their initial impression, so car dealership cleaning is crucial.
If you want to display your excellent service and professionalism, it’s best to start with a clean car dealership. This guide will cover how to perform auto dealership cleaning to leave a positive impression on your customers.
Common Challenges in Car Dealership Maintenance
Car dealership cleaning is crucial in helping you set the perfect stage for landing a sale. However, you may encounter some challenges along the way. Some common examples of challenges you may experience during auto dealership cleaning include the following:
- Heavy foot and vehicle traffic in and around the facility may contribute to dust, dirt or grime.
- Attending to customer needs during peak hours may leave cleaning duties unattended.
- Busy periods may leave you understaffed to handle car showroom cleaning and other areas around the facility.
- High-traffic areas require careful scheduling to address their specific needs.
How to Maintain a Clean Car Dealership
Auto dealership cleaning requires a systematic approach to address everything that needs attention. To help you get started, here’s a comprehensive checklist of tasks you can perform to keep your car dealership looking its best:
Interior cleaning focuses on creating a pleasant and comfortable environment for customers and staff. This includes customer lounges, waiting areas, and offices.
Car Showroom Cleaning
- Dust and wipe down vehicle displays, including dashboards and windows.
- Vacuum carpets, floor mats, and upholstery in display vehicles.
- Clean and polish interior surfaces such as plastic, leather, and wood.
- Empty trash bins and replace liners.
Customer Lounges and Waiting Areas
- Vacuum and clean upholstery on chairs and sofas.
- Wipe down tables, countertops, and electronics.
- Regularly sanitize magazines, brochures, and reading materials.
- Empty and sanitize trash receptacles.
- Regularly wash and wax vehicle exteriors to maintain a shiny appearance.
- Clean and polish chrome accents and details.
- Ensure tires and rims are spotless and free of dirt and grime.
- Vacuum or sweep and mop showroom floors daily.
- Address any spills or stains promptly to prevent damage.
- Consider using entrance mats to trap dirt and moisture.
Lighting and Fixtures
- Regularly clean light fixtures and ensure they are functioning correctly.
- Dust and wipe down lighting fixtures to maintain brightness.
- Replace burned-out bulbs promptly.
Offices and Workspaces
The cleanliness of offices and workspaces not only contributes to a positive impression. It also helps create a productive and professional working atmosphere for dealership staff.
Desks and Surfaces
- Wipe down desks, tables, and surfaces daily.
- Sanitize shared equipment and frequently touched areas.
- Keep clutter to a minimum to create a neat and organized workspace.
- Clean computer screens, keyboards, and other electronics regularly.
- Dust and wipe down monitors, printers, and other electronics.
- Organize cables to maintain a tidy appearance.
Floors and Carpets
- Vacuum carpets and rugs daily.
- Sweep and mop hard floors to remove dust and dirt.
- Address spills and stains promptly to prevent damage.
Exterior cleaning addresses the outdoor spaces of your dealership, including entrances, parking areas, and landscaping. This helps set positive expectations as the customer walks through your doors.
Entrances and Walkways
- Sweep and clean entrance areas to ensure a welcoming first impression.
- Regularly wash exterior windows and glass doors.
- Keep walkways free of debris and hazards.
- Regularly sweep and clean parking spaces.
- Remove litter and debris to maintain a tidy appearance.
- Consider power washing surfaces to remove stubborn stains.
- Trim bushes, trees, and shrubs to prevent overgrowth.
- Remove weeds and maintain a clean outdoor appearance.
- Regularly clean outdoor signage and banners.
Customer Interaction During Cleaning
Communication is always vital when customers are on-site. If they enter while conducting maintenance activities, let them know about your ongoing cleaning efforts to help provide a better service. If you have a test drive scheduled for the day, ensure that these tests take place in vehicles that are impeccably clean. All these reinforce the image of excellence your dealership embodies. They also help establish trust with customers, assuring them of a safe and welcoming environment.
Strengthen Your Car Dealership Cleaning Standards With JAN-PRO Cleaning & Disinfecting
First impressions matter when it comes to buying a car. While a customer’s buying decision rests on their impressions of the vehicle they’re looking at, being in a clean and welcoming environment is also likely to influence that decision. This is why auto dealership cleaning is crucial for your business.
When it comes to the maintenance of your facility, JAN-PRO Cleaning & Disinfecting is your trusted partner. Armed with professional-grade cleaning tools and a genuine commitment to your facility’s needs, JAN-PRO Cleaning & Disinfecting enhances your auto dealership to a higher standard of clean to create the wow factor for your customers.
*Cleaning and disinfecting services provided by independently owned and operated JAN-PRO Cleaning & Disinfecting franchisees.